Brand Management for B2B, B2C, and B2G markets
I developed and managed the Premise brand, creating comprehensive guidelines and high-impact multimedia designs, including collateral templates, case studies, reports, and technical product sheets, ensuring brand consistency across all verticals.
I directed copy, data visualization, and image selection to ensure an integrated brand across the B2B, B2C, and B2G markets.
Premise swag was designed to enhance the B2B brand experience by emphasizing the value of useful data.
By redesigning monotonous charts, I transformed complex data relationships and insights into easy-to-understand, visually engaging presentations.