Rebrand for a global, data research company
For the Premise rebrand (v.2), I defined the project scope, deliverables, team delegation, and timelines. I communicated the brand core and ensured deliverable quality and timeliness.
Clear, effective agency communication was crucial for creative success on a strict timeline. I ensured stakeholder feedback was productive, feasible, and consistent.
I managed the end-to-end development of this website in 8 months, assembling cross-functional teams, determining technical specifications, and keeping the development agency and internal teams on track.
The responsive site improved global access and multicultural marketing by increasing language translations from one to over 30. I produced and edited each translated page and resolved feedback from global testers, collaborating cross-team to create an attainable plan of area-specific content and images.