booth2.png

Accela

Integrated brand

Integrated branding for a government software company in San Ramon, CA.

exhibit  |  creative direction + design

exhibit | creative direction + design

Accela wanted a sophisticated exhibit featuring a large screen to attract attention and intimate areas for product demos.

Product Application  |  UI/UX Design

Product Application | UI/UX Design

Initially, I provided a UI style guide for color and fonts to align branding. As the product matured, I created Android wireframes and prototypes to support UX design.

Event presentations  |  Design

Event presentations | Design

Accela hosted annual user conferences that required presentations for large audiences of 300+ people, as well as templates for individual class sessions.

Sales Proposal  |  Design

Sales Proposal | Design

Accela needed to make their proposals stand out, so I created this binder, a styled document template, and an infographic library for a professional finish.

App icons | Art direction

App icons | Art direction

I guided overseas designers in creating compelling app logos for Accela's products, using well-known industry iconography as a foundation.